August 28, 2014

Non-Profit Social Media Engagement: Explained

While the digital media world is growing rapidly, it is not always clear what the many different platforms are capable of. Even now, in an age of a few social media powerhouses, these platforms often love to change their layout and structure. This makes it difficult to keep up with the protocol and function of these sites, which are supposed to be intuitive and user friendly. Even as a student studying digital media, I often find myself confused when one platform or another updates to a new style. These changes keep technology from getting stale, but make it difficult for an individual to keep up with how he or she can engage with different organizations through digital media.

Though the best way for an individual to actually donate online is through an organization’s website, this is not the best way to engage. Organization websites offer information and facts about staff and general programs, but social media sites offer an insight into how an organization works and the people who work there. Currently the three main social media platforms that organizations use to engage with potential donors are Facebook, Instagram, and Twitter. While Twitter and Facebook are technically competitors they have quite different purposes. While working for Village Enterprise, as a Social Media Intern this summer, I learned how we as an organization use these platforms and how use varies throughout other non-profits.  I have outlined below the most useful aspects of all three platforms for both organizations and the individual.

1. Facebook
Facebook is a great way for organizations to tell a story. An organization’s Facebook page is where it can post links and longer stories that help portray the company. Facebook is also a platform that lets the individual learn about an organization and show that he or she is interested in learning more. An organization can also announce news through its page.

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2. Instagram
Instagram is a subset of Facebook, but focuses on photos. Instagram allows organizations to showcase photos and smaller stories. This platform however can also be used to show company culture. If an office chooses to post pictures of employees and pictures from the office this can help potential donors feel more connected to the organization. Someone might be more likely to donate or engage with an organization if he or she feels connected to both the mission and the people behind it.

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3. Twitter
Twitter offers a great way to make quick updates and calls to action. With posts confined to 140 characters they have to be concise and precise. This allows for no frivolous information and keeps the message confined to just what is necessary.

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These platforms will continue to change, but I hope that this guide to social media platforms for non-profits and the individual, helps clear up the confusion for anyone who wasn’t quite sure what each of these sites was used for.

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Audrey Grimes

Social Media and Development Intern

    August 20, 2014

    Interning for Village Enterprise

    Being an intern is hard. Whether one is working for a small nonprofit or a huge multi-national corporation, interns never have it easy. Unless they have had a plethora of former internships under their belt, they usually come to the office on the first day with pretty much no idea what they are doing. And if they are lucky enough to be part of the 47% of all internships for college students, they are also not getting paid. This being said, with the combination of an over-stimulating new work environment, emotional turmoil, and lack of flowing funds, it is crucial to find an internship that you believe in.

    That’s what I did.

    I am a summer intern for Village Enterprise, with tasks that range from grant proposal drafting and researching foundations, to working on marketing and corporate sponsorship targeting, to analyzing cycles of field data condensed into several very lengthy spreadsheets. Needless to say, I had no prior experience with any of these responsibilities, let alone with how a nonprofit is supposed to function effectively. Jumping into the deep end, the one constant that makes the entire internship worthwhile, is knowing that I am a part, albeit a quite small part, of an organization that I have faith in. Working at Village Enterprise, I have seen behind the curtain of website, logo, and mission statement that their first impression consists of. Behind that curtain, I have found an organization that is a continuously morphing organism. It implements programs, but instead of watching them unfold from the couch with a bowl of popcorn, Village Enterprise is constantly targeting, monitoring, evaluating, and if need be, changing. There is no ego that needs nurturing, for that time and energy is reallocated to those who really need it: the ultra-poor.

    The way that Village Enterprise operates, the physical, emotional, and mental energy that is pumped into each of their programs to make them the most sustainable and impactful they can be, is what drives me to work just as hard. It is what makes me a believer.

    Too late in life people are coming to regret the job or career they are in. Their paths most likely started with an internship, with people picking one that has the most visibility, the most hype, have the best perks, or are the resume thickeners. They don’t hold a deeper level of faith in the company or organization they work for.

    That is a mistake.

    It might take a bit of extra work and an additional level of research and self-reflection, but finding an internship that you believe in is the most important advice that I can offer. Life is complicated, messy, and always changing. Faith isn’t. I believe in the work that Village Enterprise does, and that has made my work as an intern there not just valuable job experience, but life experience too.

    Heather Kerr

    Heather Kerr
    Development & Institutional Giving Intern

      August 7, 2014

      The Front Lines of Our Cause

      I have been in Uganda for about a month now and my head is still spinning with all of the information I am learning and digesting. I was able to spend a week in Hoima and the rest of my time has been in Soroti. I was able to dive right into visiting villages for grant disbursements, and I am looking forward to going to my first spot check in the field. I, however, want to write to you today about the members of Village Enterprise who spend their days in the field and in the villages.

      PWRThe Business Mentors and Field Coordinators fascinate me and I believe that they are the quintessential pieces to Village Enterprise’s mission of equipping the extremely poor with the resources to create sustainable businesses.  I will spend a lot of my time analyzing data, keeping projects running and more behind-the-scenes work. Our Business Mentors conduct weekly trainings and mentoring to business groups and business savings group.  These hard-working men and women are on the front lines witnessing not only the growth of businesses, but also the struggles and hardships that entrepreneurs face. There are also Field Coordinators who have five Business Mentors who they support. These Field Coordinators travel to the Business Mentors and their villages to answer questions, provide support and help scout new potential areas where Village Enterprise can work.


      Anytime someone needs to design a new form for data collection, wants to research a new BIAB, or find new villages, it is vital to enlist the support of the Field Coordinator and Business Mentors who know these areas and households at a personal level. Our Business Mentors and Field Coordinators don’t just want to see the success of the small businesses, but rather the men and women who are the entrepreneurs behind the businesses. At the end of the day Village Enterprise is about people. I admire the Business Mentors and Field Coordinators trying to meet the households in these villages where they are. We have young and old alike joining the Village Enterprise Program, and it is only possible through the efforts of our team on the ground. I look forward to working more with both the Field Coordinators and Business Mentors in the coming year to hear more about our successful budding entrepreneurs.


      Justin Grider
      Monitoring and Evaluation Fellow

        July 29, 2014

        Women of Uganda [Infographic]

        In this infographic, we break down some statistics of what women in Uganda face as challenges to overcoming poverty. While the numbers aren’t good, we are encouraged by the day-to-day progress of our rural women entrepreneurs and their microenterprises.

        Women Of Uganda Infographic

          July 22, 2014

          Business Owner Profile: Agnes Mulanda

          Before Village Enterprise, Agnes was running a small business but was barely supporting her family of five kids. Her family’s needs came first and this left her little time to run a successful business that would support them all.


          In the beginning, Agnes and her two other business owners started raising chickens but went out of business when disease wiped out all their chickens. It was a fatal blow to their business and they were left with nothing. However, this did not discourage them. They joined Village Enterprise’s microenterprise development program and today they are successfully running a retail grocery business that is now helping Agnes fulfill all of her family’s needs. She believes that her business became successful because “she worked hard and chose to place her business in a strategic location”, the market center. Today, Agnes can feed herself, her husband and all five of their kids 3 meals a day, every day.

          Agnes’s says her favorite part of the Village Enterprise program is training. Through the program Agnes has learned how to plant new crops via S.M.A.R.T. and has been trained on basic business principles that leads to profits. Moreover, she has learned conservation practices and now helps by planting trees in her local area. Agnes says, Village Enterprise is hope.”

          Join our #WomenStrong campaign on Facebook, Twitter, and Instagram! We are excited that for this week only for every new “Like” to our social media page we will donate 1 year of business training for 1 woman entrepreneur!

          @village_ent /

          @village_enterprise /

            July 3, 2014

            6 Tips For A Fulfilling (Global Studies Major) College Experience


            College is the perfect time to both pursue your established academic interests and test the waters of unfamiliar but intriguing subjects. As a rising senior in college, these are my 6 main pieces of advice for those of you who are enthusiastic about international development and global studies.

            1. Study Abroad

            Studying abroad gives you the opportunity to travel around the world, immerse yourself in another culture, and enhance your knowledge about whichever subject you choose. I studied abroad last summer in Rwanda and Uganda and this was without a doubt the highlight of my college experience. I studied the histories of both states and humanitarian crises that occurred there, lived with local families, and solidified my interest in global development. Although the financial requirements of studying abroad may appear steep, there are many scholarship opportunities available through the study abroad program as well as private funds. Explore your study abroad options, and do not hesitate to set up a meeting with your school’s office!

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            2. Find an internship or volunteer position

            If you are passionate about a certain field you should highly consider getting an internship or volunteer position with an organization or company in that area. Getting hands-on experience at an organization is the best way to learn about what a career in this field would look like and if you could see yourself enjoying it. While your position will most likely be entry-level, you will have opportunities to listen in on important meetings, conduct at least a few research assignments, and spend time with coworkers who share similar interests and interesting experiences.  At Village Enterprise, I have been able to apply concepts from my political economy classes and learn more about how a microenterprise nonprofit functions. I have been working in the social media and marketing department and learned a lot about this area, and have also I have had exposure to field operations.

            3. Join clubs

            While it sounds cliché, joining clubs and organizations on campus will open up so many doors for you. You will meet people with similar interests, learn more about your interests outside of the classroom, and gain leadership experience that can be valuable for your personal growth as well as life after university. Clubs range from the practical and academically engaging, such as Amnesty International or honors societies, to the quirky and fun, like Harry Potter or knitting clubs. I have had some of my most rewarding experiences through clubs on campus. It is a great way to learn about other peoples’ interests, and their experiences, and make some friends.

            4. Keep up with the news

            If you have a desire to study a subject in the social sciences, forming a habit of keeping up with the news will put you at an advantage throughout your studies. As a college student it can be very difficult to spend time reading the newspaper or magazines. I have found that setting the home page of your internet browser to your preferred news network is a gentle reminder to check the news, and a simple way to at least see the top headlines at that moment. If you commute, listening to NPR or another news station is another great way to catch up on world news. Follow Nonprofits, International Organizations, News Organizations, companies, and other interesting groups on Social Media. While you are aimlessly scrolling through your news feed hoping to put off your essay for another hour, you could be receiving updates from organizations like Village Enterprise or the UN with updates from the field. Getting into this habit now will give you a headstart in your social science courses!

            5. Talk to your professors

            While professors can be a bit intimidating at first, they really are great resources. They likely have a lot of valuable experience in their field of study, and would be happy to impart their wisdom upon you. Don’t be afraid to pick their brain about their experiences in their field and what made them choose to study it. If you are still unsure of what you want to study and want to know more about their field, ask them about it. They can give advice about which classes to take based on your interests and which ones to avoid. If you really like a professor and mesh well with their teaching style, look at which other classes they are teaching. If these classes are in an interesting subject area for you, you will probably get a lot out of them.

            6. Your happiness is key

            While it is wonderful to challenge yourself with difficult and exciting courses and new subjects, do not overload yourself. If you think you are in over your head, go talk to your professor. He or she is there to help you, and it is better to communicate your concerns sooner rather than later. If you find yourself constantly stressed, try to incorporate yoga, an hour at the gym, a free therapy session at the university health center, or a skype session with a friend from home into your weekly routine. Study hard but make sure you have fun along the way.

            Each piece of advice I mentioned above has helped me discover and strengthen my passion my for international development and human rights, while enhancing my overall college experience. My interest in these areas as well as East Africa led me to pursue an internship with an international development nonprofit organization and I was thrilled to find this position with Village Enterprise. Village Enterprise alleviates poverty and empowers women through its innovative microenterprise approach. I fully support the mission of Village Enterprise and the work it does, and I am very glad to have this learning opportunity.


            Julia Pascoe
            Development Intern

              June 30, 2014

              Homeward Bound

              This is our final blog post and it is being written from the airport in Nairobi. We finished up with a couple more disbursements yesterday, went in to town, and visited a school before we left for the airport. We got the celebrity treatment at the school. We arrived at 11am and we planned to pass out a couple soccer balls, take a picture or two, and play soccer for about 5 minutes. This turned into shaking at least two hundred hands, answering twice as many “How are you?” questions, and playing close to an hour of soccer. Wherever we went on campus, we were mobbed by kids. It was pretty funny when Ryan cut his foot playing soccer and 3/4 of the school came up to him to apologize as if it was their fault that he was hurt. We plan on visiting this school again when we return to Kitale!


              Waiting to get on the plane to Heathrow, we reflect on our adventures. As excited as we are to go home to family and friends, we are going to miss Kitale dearly. If we could sum up what we have learned about Village Enterprise in one word, it would probably be “action.” So often, you hear about organizations that are not as efficient or successful as they claim to be; however with Village Enterprise,  this is not the case. We were probably with close to 500 business owners throughout the disbursements, and to say that each individual was grateful would be a drastic understatement. We cannot even recall the number of people who wanted us to relay their gratitude to Village Enterprise’s supporters back in the States. During spot-checks, every group that we visited told me about their success. All we can say is that Village Enterprise really does live up to its mission statement.

              Finally, we cannot express how much we are going to miss the Village Enterprise staff. We want to thank everybody for making us feel at home, especially the members we spent the most time with (Marcela, Frankie, Mango, Tadeo, Melvin, Nathaniel, Fabian and Habakuk). They were always looking out for us, making sure that we were both safe and having the best time possible. Each of these individuals and every other staff member that we met believed so passionately in what Village Enterprise does, and I can honestly say that I think this is one of the main reasons the organization has such a remarkable track record. It is safe to say that our trip was about as perfect as we could have wished for and we would come back and visit in a heartbeat.


              Over and Out,

              Ryan and Evan


                June 27, 2014

                Giving (and Receiving) – Disbursement Days

                Hey everybody, we’ve spent our last three days doing disbursements. At disbursements, Village Enterprise gives its first grant out to each business group. Each group is given a set amount of money after they have proven their identity. These meetings generally tend to be up-beat, and they definitely lived up to our expectations.


                Out of the last eleven disbursements we went to, each one was either started and/or finished with singing and dancing. The joy is almost overwhelming. Here we all are, packed into a tiny, worn down church, in the middle of an extremely poor and rural village, yet everybody is having a great time. Another cool part about the singing and dancing is that everybody gets involved. You can tell that it is an instrumental part of their culture because each and every person is fully invested in each song. Whether you are young, old, male, or female, you are still expected to sing at the top of your lungs and move around as much as possible.

                The singing and dancing is pretty cool, but the most amazing thing that we experienced was the gift-giving culture. In Kenya, it is considered an honor to have guests. It is expected that you treat your guests like royalty, and that happens at disbursements. It’s crazy because these people have almost nothing (the first disbursement is held before the business is actually started), yet they still find a way to give. Some of these people can’t even afford shoes yet they still honor their culture. We were greeted not only with music, but various gifts, receiving everything from chickens to fruits and vegetables to cultural art.


                Finally, in our last disbursement of the day, we talked with an older man who is a soon-to-be business owner. He was beyond grateful for everything that Village Enterprise has done for not only him and his family, but his whole community. The things he said to us were flat out moving. As we sign off today, we’d like to add on that he was adamant that we relay his deepest and most sincere gratitude to everybody back home, especially the Village Enterprise staff and all of VE’s donors.

                  June 26, 2014

                  Detour through Mt. Elgon Wildlife Park

                  These past two days were a great an opportunity to take a break and see some wildlife. On Saturday, we visited Mt. Elgon Wildlife Park, to which the 45-minute drive would have been simple if it had not rained the day before. One 100-meter section of the road was especially muddy, and took 45 minutes of drifting, slipping, sliding, getting stuck, getting unstuck, and then getting stuck again, to cross. It’s safe to say that we can check off-roading off the bucket list.


                  In Mt. Elgon, we hiked up to one of three caves in order to see the salt licks that attract elephants at night. After staying on the trail for the first cave, we elected, instead of sticking to this trail, to explore in the bush in hopes of finding the second cave. We wandered with no apparent sense of direction for over half an hour, but eventually stumbled upon the second cave. It probably wasn’t smart to wander into the wilderness in a wildlife park that stretches all the way from Kenya into Uganda, but it sure was an awesome adventure!


                  All in all, we saw a variety of animals between Mt. Elgon and Saiwa National Park, including zebras, baboons, gazelle, monkeys, and some big-game animals (we never figured out their name). It was pretty cool seeing everything in the wild, especially the monkeys. Watching the monkeys make leaps of faith was pretty special. These things would jump from close to 50m up and free fall for 10m before landing on a lower branch.

                  Although it was awesome to see the part of Kenya that is advertised through tourism, we are ready to get back to work during the week, and will be heading back to the field nearly every day until when we leave.

                  Thanks for listening!

                  Ryan and Evan

                    June 23, 2014

                    Business Savings Group and Selfies


                    Today we went back into the field, to visit Mukhunyu Village. We had the opportunity to sit in on a Business Savings Group (BSG) meeting. At BSGs, the Village Enterprise mentor checks in with the group, monitoring their profits and savings. The fascinating part about BSGs is that they are almost completely self-run; each group has its own Chairman, treasurer, emergency funds treasurer, etc.

                    During the first meeting, we got to experience a success story that was almost too cool to believe. The house that we were meeting in had just been built from funds that the group had saved. Instead of a mud and straw-thatched house, this group was able to build its own concrete house, which was amazing because we got to see a concrete (no pun intended) example of how successful Village Enterprise’s program is.

                    At the second meeting, we saw another massive success story. Nearing the end of its one-year program, this business group has saved nearly 100,000 Kenyan schillings after starting with only 8,000. It was amazing to see such a positive impact that had been made through both the Village Enterprise program and the constant work ethic and motivation of the women; it was truly humbling.

                    Even though we were in a different village than yesterday, we received the same warm welcome. Upon arriving, we were greeted with smiles, handshakes, clapping, and even cheers. The kids in Mukhunyu were especially cute and were far from camera-shy. We don’t know what they loved more— getting their pictures taken, or getting to look at the picture after. Each picture was paired with smiles, screaming, and running around with joy. The kids we spent the most time with were most intrigued by “selfies” because they were amazed that they could see themselves as the picture was being taken. It’s pretty safe to say that these are some of the cutest kids we’ve ever seen. By the end of our experience in Mukhunyu Village, we were sent on our way with more smiles and waving. It was incredible to see how much happiness these people had, despite all the hardships that they had faced. Well, we have to go out to dinner now, but we’ll keep you posted as we continue through the rest of the week!

                    Over and out,

                    Evan & Ryan

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